The world does not stand still. New inventions, gadgets, innovative products, cosmetics, and medicines appear every year. Scientists are working on improving the quality of human life and increasing life expectancy. Taking care of health is becoming more and more popular. People exercise, eat right, choose healthy products, and introduce superfoods to their diet. This kind of product NL deals with has gained popularity thanks to the work of marketing expert Roman Tovstik‘s team, responsible for product promotion and introducing innovative nutrition to consumers.
Roman Tovstik is a recognized marketing expert with over twenty years of experience. Roman was one of the pioneers behind NL and has been the constant leader and motivator of the marketing department from the very beginning. Thanks to effective marketing steps, within just a few years, NL has become a global corporation that operates in the Russian and foreign markets today. The company has a wide network of distributors – 284 offices in Russia and abroad, more than 80 company stores in our country, and almost three million clients in its base.
The company’s success largely depends on a unique marketing strategy pursued by the Vice President of Marketing NL International, Roman Tovstik. According to Roman, courage is one of the main tools of marketing and successful business. That’s why Roman Tovstik is not afraid to make bold decisions. One such decision was to open his laboratory in Novosibirsk, where all the company’s dietary supplements and modern foods are produced.
Marketing expert Roman Tovstik became the ideological inspirer of the laboratory complex Ultranovation R&D Laboratory. Roman did not come to the construction and launch of such a unique complex by chance. For a long time, the company NL had been working with a French laboratory that produced products for health. But in 2014, there were supply disruptions, and Tovstik Roman launched his production complex. Being an experienced marketer, Roman Tovstik understood very well that creating his production facility would enable establishing a supply of products in Russia without depending on European partners. And the next strategic marketing step was to create a laboratory base where innovative products could be developed, and research could be conducted. The laboratory was opened as a resident of the Biotechnopark in the Koltsovo science city in Siberia.
Today, the laboratory is developing healthy products, superfoods, and dietary supplements that undergo the full production cycle – from the search for an idea to its realization and final packaging. The Vice President of Marketing at NL International, Roman Tovstik, closely follows the work of the company’s laboratory and tries to use new scientific data to produce products as much as possible. Tovstik Roman has always been of the opinion that the best ingredients and raw materials should come from the places of production or growth. Therefore, the company has agreed with a broad base of suppliers in Russia and abroad. For example, sea buckthorn is brought from Altai, which is famous for its unique pure nature, and mint is supplied from Germany because it is there that a special variety of this plant is popular, which grows in a particular area under the same climatic conditions.
For NL, the launch of the lab was an important milestone in its development and a major marketing success. The advantages of the laboratory are that the employees constantly interact with leading specialists – nutritionists, nutritionists, and doctors. Working with experts and specialists is also part of Roman Tovstik’s marketing strategy, which promotes new products. Consumers listen to experts’ opinions and can be assured of the quality of products and their benefits. The products developed in the laboratory have already received awards, such as the “Time for Innovation – 2021” award and the title “Innovation of the Year in Healthy Nutrition.”
Roman Tovstik 